Varsity Advertorial for American Cheerleader Magazine
One of three advertorials developed to advertise Varsity in American Cheerleader Magazine (a Lifestyle Media, Inc publication). Varsity is one of the largest corporations in the cheer industry. The goal was to create unique advertising supplements that would make Varsity stand out amongst other AC advertisers. This workbook is intended to be stripped into the magazine. Readers can pull it out and bring it with them to cheer camp to record their progress and memories.