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Ain Sof

Ain Sof is a 120 page Bencher, or Shabbat and Holiday Songbook, produced completely by staff and students at the Bronfman Center at New York University. Original translations and artwork were created to make this book multi-denominational and accessible to the modern Jewish community. The translation of Ain Sof is “there is no end.” This theme is at the core of the book’s design.

Upon the completion of Ain Sof, I was hired as the Creative Director at the Bronfman Center at NYU. In this position, I developed marketing strategies and collateral for Ain Sof. This included planning a book release party, writing press releases, and designing invitations, media kits, sales cards, and a website.